Most of the family entertainment centres often starts out with one focus offering, such as a trampoline park or a climbing centre and a soft play. In our way of thinking, this needs to be more kind venues.
From our own research and experience as an indoor playground manufacturer and trampoline park manufacturer, we know that introducing new activities can be a great way to increase your visitor numbers.
There are a couple of reasons why businesses are increasing this way, as opposed to just building a new trampoline park or further climbing walls or indoor playgrounds, using the example above:
1) Adding a completely different element of entertainment creates more activities for your visitors.
2) Customers are likely to stay longer in your indoor playground if they can go from a trampoline session onto something completely different like indoor playground or soft play area.
3) More time at a playground means they’re also more likely to have their meals in your indoor playground and trampoline park which means more income to you.
Introducing new venues in your indoor playground can be hard, because of this we add some important points;
Make Your Investigation
You should carry out market research to determine what would be the biggest hit with your target market, through online research and surveys. What you find out from this may surprise you, for example you may find that a ninja-warrior course would be the most popular, or a climbing Wall area could make the most sense from a revenue potential as it can appeal to a broader age range than traditional activities associated with entertainment centres. If you find the most suitable product for your market with your research, it will make more customers to your indoor playground, soft play and trampoline park area.
Keep it on brand
Introducing a new activity that doesn’t fit your brand could potentially confuse customers, so we recommend that the design and marketing of it fits in with your current brand.
For example if your brand is more likely in jungle theme, we dont think that laser tag can be a good idea. If you have a brand and theme, to make a new investment in your indoor playground you need tos tay at the same theme. It is very important for your branding.
Managing your activities
Adding new activities to your offering can create a new problem sif you not manage your place well. If you add for example a climbing Wall you need to hire more people for this venue. If you try to manage new venues with existing workers, it can give you some problems. Before opening a new venue in your indoor playground, soft play and trampoline park, you need to calculate the worker number perfectly to prevent the problems.
Marketing your new activity
One of the most important thing is to start your marketing if you open a new venue for your trampoline park, indoor playground or soft play. From social media, flyers or billborads are important. But the most important marketing is Word-of-mouth. If you make good things, people will talk about it with their friends and than you will have more customers in your indoor playground, trampoline park and soft play.
Hire the right people
Finally, but the most importantly, is that as your business grows so will your staff and you’ll want to ensure you’re hiring the right people.
If you’re introducing a new feature that may have a stronger need for attention to health and safety than your current activities do in your indoor playground and trampoline park like climbing Wall and Ninja Course, it makes sense to look for staff who have a proven track record of working in an environment where health and safety is of utmost importance.
Having a good team who know how to treat your customers will leave such a positive lasting impression on them, that it’s worth spending a bit more to hire the right people.
We wish you luck in that path. BURSAPARK is always with you if you have any kind of question to ask?
